davidcook-postidol

For the first time, Fox is using a former “American Idol” to promote its new season. Reigning “Idol” David Cook has filmed a promotional spot that begins airing this week.  

 I just saw it and it’s visually stunning and is a perfect promo for both Cook and the show.  

 The ad begins with the singer about to go on-stage to perform his new single, “Light On.” After rewinding through images of his current life—limos, parties, paparazzi—Mr. Cook is seen lying in bed, dreaming about how his “Idol” voyage began with clips from Cook’s appearances on the show, starting with  judge Paula Abdul asking him, “Are you the next ‘American Idol’?” and ending with Ryan Seacrest announcing his win.  

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